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The Rockstar CMO Studio: Cathy, Fields, and Meadows
Episode 265
This week, Cathy McKnight, Chief Problem Solver at Seventh Bear, makes her monthly visit to the studio. This week, she and Ian discuss localization, …
1 year, 7 months ago
The Rose & Rockstar: Ignoring Mark Twain
Episode 11
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar s…
1 year, 7 months ago
The Rockstar CMO Studio: First 90 Days of Knowledge
Episode 264
This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and this week, he and our host, Ian Truscott, focus on the first …
1 year, 7 months ago
The Rose & Rockstar: Are Corporate Websites Dead?
Episode 10
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose, behind the bar s…
1 year, 7 months ago
The Rockstar CMO Studio: Simon Saves the MQL (Kidding!)
Episode 263
This week, marketing and revenue operations expert Simon Daniels joins Ian after a two-year break working with Forrester to discuss how we define the…
1 year, 7 months ago
The Rose & Rockstar: Content, Charisma & Community
Episode 9
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar se…
1 year, 7 months ago
The Rockstar CMO Studio: Cathy Comms Chat
Episode 262
This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices that spills into a chat about general manag…
1 year, 7 months ago
The Rose & Rockstar: Gated Communities
Episode 8
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar se…
1 year, 7 months ago
The Rockstar CMO Studio: Awareness SNAFUs
Episode 261
This week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to exp…
1 year, 7 months ago
The Rose & Rockstar: Just Say No!
Episode 7
Welcome to The Rose and Rockstar - with the Chief Troublemaker at Seventh Bear, fractional marketing leader and author, Robert Rose behind the bar se…
1 year, 8 months ago