Episode Details
Back to Episodes
The Rockstar CMO Studio: Awareness SNAFUs
Description
This week, former Forrester Research Director Jeff Clark and Ian Truscott, a CMO and not a rockstar, dive into their AMPED B2B buyers' journey to explore 5 SNAFUs a buyer might discover when they are in that phase and what we as marketers can do about it.
The 5 SNAFUs they discuss:
#1 Lack of understanding the problem or potential solution
#2 Does any other business have this problem?
#3 Who else (internally) feels this pain?
#4 Unable to invest the time
#5 Can I get executive buy-in that we have a problem?
As always, we welcome your feedback. If you have a suggestion for a topic that is hot for you, please get in touch using the links below.
Enjoy!
—
The Links
The people:
Mentioned this week
- What Rockstar CMOs Need to Know: The New Rules of B2B Marketing and Best of Breed Solutions - webinar with Storyblok
- Thomas’ startup - Otterly.ai
- Otterly.ai in Techcrunch
Rockstar CMO:
- The Beat Newsletter that we send every Monday
- Rockstar CMO on the web, Twitter, and LinkedIn
- Previous episodes and all the show notes: Rockstar CMO FM.
Track List:
- We’ll be right back by Stienski & Mass Media on YouTube
- Search for The Hero - M People on YouTube
You can listen to this on all good podcast platforms, like Apple, Amazon and Spotify.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.