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(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t
Episode 680
Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In t…
1 year ago
How to Use Video to Sell Stuff….The Right Way with Ian Garlic
Episode 679
Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most bra…
1 year ago
The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2)
Episode 678
Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s ti…
1 year ago
(Replay) New Customer Acquisition: How Much Can You Afford to Pay?
Episode 677
How much can you really afford to pay for a new customer? The answer isn’t as simple as your Facebook ad spend. In this episode, Ralph Burns and Aman…
1 year ago
[eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit
Episode 676
In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine …
1 year ago
How Meta Ads Manager Is Lying to You & What You Can Do About It
Episode 675
Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They…
1 year, 1 month ago
Use This Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 1)
Episode 674
Hiring is easy—said no smart business owner ever. In this episode of Perpetual Traffic, Ralph and Lauren sit down with Josh Hill, Tier 11’s VP of Emp…
1 year, 1 month ago
Why Your Marketing Tracking Sucks (Even If You Think It Doesn’t) and How to Fix It
Episode 673
In this episode of Perpetual Traffic, Ralph Burns sits down with Cameron Campbell, a top-tier media buyer at Tier 11, and possibly the only person wh…
1 year, 1 month ago
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part Two)
Episode 672
Super Bowl ads: they can be brilliant, they can be cringeworthy, and sometimes, they can just make you question everything. Welcome to part two where…
1 year, 1 month ago
Why These 5 Ads Are The Best and Worst Super Bowl LIX Ads (Part One)
Episode 671
Super Bowl ads aren’t just commercials—they’re a cultural moment, a case study in brand impact, and a $7 million gamble for 30 seconds of airtime. In…
1 year, 1 month ago