Podcast Episodes
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The Least Sexy Task in Marketing You Must Do Now!
Episode 700
Ralph Burns and Lauren Petrullo dive into the “ugly duckling” of digital advertising: tracking. Lauren reveals her own messy Meta event setup and why…
10 months ago
Beauty & Wellness Creative Domination: The 3-Step Formula
Episode 699
Ralph Burns welcomes back creative powerhouse Lauren Schwartz, Paid Media Creative Expert and founder of The Loft 325. Together, they break down the …
10 months, 1 week ago
[Case Study]: 5 Steps to High-Converting On-Brand Beauty & Wellness Ads
Episode 698
Ralph Burns and Lauren Schwartz return for the third installment of the Beauty Brand Scaling Series—and it’s their most tactical one yet. They pull b…
10 months, 1 week ago
[Breaking]: How to Test (& De-Dupe) Meta Advantage+ Campaigns with 100% Accuracy
Episode 697
In this special Tier 11 lab episode, Ralph Burns and John Moran pull back the curtain on a powerful new Meta ad tactic: the CAPI import strategy. Lea…
10 months, 2 weeks ago
What’s Working Now: Meta Andromeda Update, TikTok Shop Ads & Pornhub Ads?
Episode 696
Ralph and Lauren pull back the curtain on Meta’s latest Advantage+ transformation, powered by the underreported Andromeda algorithm. With Meta silent…
10 months, 2 weeks ago
Selling Your Agency for $10M+: The Untold Obstacles Revealed with Chris Martinez
Episode 695
Ralph and Lauren sit down with Chris Martinez—founder of Bloom Partners and architect behind Agency Freedom Live—to expose what’s really wrong with t…
10 months, 3 weeks ago
How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz
Episode 694
Ralph is joined by Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, to dissect the pressing challenges facing beaut…
10 months, 3 weeks ago
How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED!
Episode 693
Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ c…
10 months, 4 weeks ago
How to Acquire New Customers Profitably Using The nCAC Calculator
Episode 692
Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you’re probably not tracking—nCAC (New Cost to …
11 months ago
The MAJOR Meta Advantage+ Changes You Must Know
Episode 691
Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episod…
11 months, 1 week ago