Podcast Episodes
Back to Search
Stop Burnout Now: 5 Simple Health Tips for Marketers
Episode 690
Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’…
11 months, 1 week ago
How The Top Beauty Brands Turn Online Trends into Advertising Performance
Episode 689
Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. La…
11 months, 2 weeks ago
Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz
Episode 688
Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing a…
11 months, 2 weeks ago
[Premium Beauty & Wellness Case Study] How We Increased New Customers 73% & Sales 57% in Q1 2025!
Episode 687
Ralph Burns unpacks a powerful case study from Tier 11’s vault that showcases how one beauty and wellness brand increased revenue by 57% and new cust…
11 months, 3 weeks ago
How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs
Episode 686
Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners mus…
11 months, 3 weeks ago
3 Jaw-Dropping Takeaways from Shoptalk & SXSW
Episode 685
Ralph Burns and Lauren Petrullo reconnect to unpack Lauren’s whirlwind tour through three of the biggest marketing events of the year: ShopTalk, Sout…
11 months, 4 weeks ago
Answered: How Can I Do What I Do Best & Outsource The Rest?
Episode 684
Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove …
1 year ago
[Live Demo] How to Determine an Membership/eComm Biz’s nCAC
Episode 683
In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling…
1 year ago
5 AI video tools you can’t live without with Ian Garlic
Episode 682
Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and vide…
1 year ago
(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t
Episode 681
In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling busin…
1 year ago