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How To Tariff-Proof Your Beauty & Wellness Brand with Lauren Schwartz
Episode 694
Ralph is joined by Lauren Schwartz, Head of Creative Strategy at Tier 11 and founder of The Loft 325, to dissect the pressing challenges facing beaut…
1 year, 5 months ago
How Meta Ads Are Changing Forever: Advantage+ & cAPI Subterfuge REVEALED!
Episode 693
Ralph Burns and John Moran, the Perpetual Traffic team unpacks the massive Meta ad platform changes now affecting marketers globally. As Advantage+ c…
1 year, 5 months ago
How to Acquire New Customers Profitably Using The nCAC Calculator
Episode 692
Ralph Burns welcomes Nick Miller, the Head of Traffic at Tier 11, to unpack the most important metric you’re probably not tracking—nCAC (New Cost to …
1 year, 5 months ago
The MAJOR Meta Advantage+ Changes You Must Know
Episode 691
Meta’s at it again—major changes are rolling out inside the ad platform, and if you're not adapting, you're already behind. In this fast-paced episod…
1 year, 5 months ago
Stop Burnout Now: 5 Simple Health Tips for Marketers
Episode 690
Ralph and Lauren strip back the curtain on what it really takes to lead a high-growth business without losing your health in the process. From Ralph’…
1 year, 6 months ago
How The Top Beauty Brands Turn Online Trends into Advertising Performance
Episode 689
Ralph reunites with paid media creative expert Lauren Schwartz for Part 2 of their deep dive into what makes beauty brand creatives truly perform. La…
1 year, 6 months ago
Beauty & Wellness Brands: How to Crush Your Creative with Lauren Schwartz
Episode 688
Ralph and Lauren P. sit down with Tier 11’s Creative Director, Lauren Schwartz—formerly of The Loft 325—to unpack what truly drives high-performing a…
1 year, 6 months ago
[Premium Beauty & Wellness Case Study] How We Increased New Customers 73% & Sales 57% in Q1 2025!
Episode 687
Ralph Burns unpacks a powerful case study from Tier 11’s vault that showcases how one beauty and wellness brand increased revenue by 57% and new cust…
1 year, 6 months ago
How CMOs & Marketers Can Profit From Trump’s Disastrous Tariffs
Episode 686
Ralph and Lauren break down the immediate and long-term implications of the recently imposed tariffs—and what savvy marketers and business owners mus…
1 year, 6 months ago
3 Jaw-Dropping Takeaways from Shoptalk & SXSW
Episode 685
Ralph Burns and Lauren Petrullo reconnect to unpack Lauren’s whirlwind tour through three of the biggest marketing events of the year: ShopTalk, Sout…
1 year, 6 months ago