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Answered: How Can I Do What I Do Best & Outsource The Rest?
Episode 684
Ralph Burns shares a special guest appearance he made on the Affiliated Podcast with hosts Tom and Kyle. While Lauren was away traveling, Ralph dove …
1 year, 6 months ago
[Live Demo] How to Determine an Membership/eComm Biz’s nCAC
Episode 683
In this special live workshop edition of the podcast, the team at Tier 11 dives into a behind-the-scenes strategy session with a real brand, tackling…
1 year, 6 months ago
5 AI video tools you can’t live without with Ian Garlic
Episode 682
Ralph Burns and Lauren Petrullo sit down with online video storytelling expert Ian Garlic to unpack the collision of artificial intelligence and vide…
1 year, 6 months ago
(Part 2) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t
Episode 681
In Part 2 Ralph Burns and John Moran continue their breakdown of why ROAS (Return on Ad Spend) is an outdated and misleading metric for scaling busin…
1 year, 7 months ago
(Part 1) Why ROAS Sucks: The New Marketing Metric Everyone Should Use…But Aren’t
Episode 680
Return on Ad Spend (ROAS) has been the go-to metric for measuring success in digital advertising, but is it actually holding your business back? In t…
1 year, 7 months ago
How to Use Video to Sell Stuff….The Right Way with Ian Garlic
Episode 679
Ralph and Lauren sit down with Ian Garlic, the founder of Video Case Story, to uncover the most effective ways to use video for sales. While most bra…
1 year, 7 months ago
The 100% Foolproof Framework to NEVER Make a Bad Hire Ever Again! (Part 2)
Episode 678
Hiring the right people is the single most impactful decision a business can make. In this episode, Ralph Burns and Josh Hill break down Tier 11’s ti…
1 year, 7 months ago
(Replay) New Customer Acquisition: How Much Can You Afford to Pay?
Episode 677
How much can you really afford to pay for a new customer? The answer isn’t as simple as your Facebook ad spend. In this episode, Ralph Burns and Aman…
1 year, 7 months ago
[eComm Business Audit] How to “Fool” Amazon on Google & Grow Your Business to Make More Profit
Episode 676
In this episode of Perpetual Traffic, we take an unprecedented deep dive into a real business audit, revealing critical insights that could redefine …
1 year, 7 months ago
How Meta Ads Manager Is Lying to You & What You Can Do About It
Episode 675
Ralph and Lauren are getting into the nuances of Meta’s audience segmentation and why relying solely on in-app metrics could be costing you big. They…
1 year, 7 months ago