Podcast Episodes
Back to SearchEP#1 Life After Agency Life
After years inside agencies, James Hurman of Previously Unavailable, Adrian Ho of Zeus Jones, and Brent Vartan of Bullish share why they left, what t…
1 year, 5 months ago
Live from Los Angeles: Brands+Entertainment
We talk live with Zoe Fairbourn, Head of Branded Entertainment at Reese Witherspoon’s Hello Sunshine, Marc Gilbar, President of Brands & IP at Imagin…
1 year, 6 months ago
How McCain's patient commitment to brand-building paid off
In 2014, oven chip brand McCain was struggling. Cash-strapped shoppers were switching to cheaper brands and own label. Promotions were delivering sho…
1 year, 6 months ago
Live from New York: The Future of Ideas
Recorded in front of a live audience at W+K, New York on Oct. 17th, 2024. We're joined by BBDO's Worldwide CCO, Chris Beresford-Hill, W+K NY's Co-CCO…
1 year, 6 months ago
How Cheetos flipped a negative feature into a positive vibe
Cheetos had marketed to families for decades. But growth and household penetration declined over time. Their shift from “Families & Fun” to "Rejuveni…
1 year, 6 months ago
Workday's Rockstars campaign and its Effie-winning goal
While using the term Rockstar to describe someone in the office isn't new, exploring how true rockstars feel about it is. A B2B Effie award-winner, h…
1 year, 6 months ago
Burger King's buzz-building "Bundles of Joy" campaign
Built on the observation that after child birth most moms are starving and many crave Burger King, BK launched Bundles of Joy. Controversial to some,…
1 year, 7 months ago
Live from London: Martin Weigel, Lucy Jameson and Martin Beverley
We hear how having planners as founders made London The Home of Planning. How advertising might have an issue, but brands don’t. About the opportunit…
1 year, 7 months ago
The Titanium-winning Marina Prieto campaign from JCDecaux & David
A masterclass in demonstrating the creative effectiveness of a medium or message. A Titanium Winner at Cannes and sure to be multiple Effie winner th…
1 year, 7 months ago
Pot Noodle's brilliant, Effie-winning response to a failed product launch
Inspired by Carlsberg and KFC, Pot Noodle designed a response to a product fail that lifted both the brand and the relaunched product to unexpected l…
1 year, 7 months ago