Podcast Episodes
Back to SearchWhy Matthew McConaughey's helping Salesforce reposition
We're joined by Kim Baffi and Darren Brady-Harris to talk about the in-house Matthew McConaughey campaign designed to position Salesforce as the only…
1 year, 9 months ago
How "Purpose" can lead to bad marketing, with Nick Asbury
In his new book, The Road to Hell, Nick talks about the myth of "Purpose" being a market-driven phenomenon and the contagion he feels truly drove its…
1 year, 9 months ago
Classics Episode: Kit Kat on giving yourself a break
Kit Kat debated whether to update its “Have a break” platform or to abandon it. This APG Grand Prix winning campaign from 2003 is about the peril of …
1 year, 9 months ago
Nike & the culture of W+K with CSO, Andy Lindblade
Originally recorded in May 2020, this is a wonderfully refreshing and inspiring conversation about strategy and Wieden's approach to it. We hear abou…
1 year, 9 months ago
Classics Episode: The Economist's "white on red" campaign
The original strategist on The Economist, Laura Marks, CBE shares the unlocks that shaped its decades-long campaign. A Gold Award winner from 1993, i…
1 year, 10 months ago
Inside audible’s "There's more to imagine when you listen."
Fold7's CSO, Yelena Gaufman shares the journey they've taken with audible resulting in this first global campaign. See all the creative work on our w…
1 year, 10 months ago
How Mischief and CMO, George Felix are refreshing Chili's
George was the marketer behind Old Spice, KFC and Tinder. He's now at Chili's Grill & Bar working again with Mischief to reframe the 50 year old bran…
1 year, 10 months ago
The Pre-Test Practitioners: Jon Evans, System1 & Pedr Howard, IPSOS
Today it's voices of the research industry on why they feel pre-testing is useful. Some strong, supportive points are made and some glaring gaps are …
1 year, 10 months ago
CFO/CMO Series Ep#3, S&P Global
The last episode in this series focuses on B2B. We talk with S&P Global's CFO, Grace Lee and CMO, Alice Cherry. In B2B, there’s a harsher reality for…
1 year, 10 months ago
Live from Dublin: Voices of Irish marketing
We kick-off our 2024 "Live from..." tour in Dublin. We discuss how a country with such incredible achievements in the arts is finding its confidence …
1 year, 11 months ago