Podcast Episodes
Back to SearchClassics episode: Harvey Keitel for Direct Line insurance
An APG Gold winner in 2015, Richard Huntington, CSO at Saatchi, London shares the strategy that delivered six years of consistent growth. And the ner…
1 year, 7 months ago
The truth behind the Michael Cera campaign
Chris Beresford-Hill, Worldwide Chief Creative Officer at BBDO shares the real story behind the Michael Cera campaign, one he lead while at Ogilvy. F…
1 year, 7 months ago
How Michelob Ultra’s “Social Athlete” reframed lite beer
While we're live in London this week, this show's a brilliant rerun. It's not typical to associate a beer brand with an active lifestyle, but that's …
1 year, 8 months ago
Classics Episode: Redefining the Value of a Vote
It shocked us back in 1997 and won an APG Gold. But the question is, given the everyday nature of corrosive and extreme political behavior, have we n…
1 year, 8 months ago
Pop-Tarts 2024 Gold Effie Pop-Tartigans social hit
This socially rooted campaign won for influencer marketing. We're joined by Jenny Lindquist of Kellanova and Mathew Clay of Weber Shandwick. Thanks t…
1 year, 8 months ago
Doordash's Titanium Grand Prix winning Super Bowl initiative from W+K
The "Doordash-all-the-Ads" Super Bowl initiative won the Titanium Grand Prix at Cannes this year. It was an audacious idea that got eight million sub…
1 year, 8 months ago
The Martin Agency and US Cellular on using tension to get attention
What are the implications of owning and admitting your category’s achilles heel? US Cellular's CMO, Eric Jagher and The Martin Agency's CBO, Elizabet…
1 year, 8 months ago
Classics Episode: Sainsbury's Try Something New Today
Craig Mawdsley shares the story behind this APG Grand Prix award-winning campaign from 2007. The campaign drove £1.8 billion in revenue for the Briti…
1 year, 8 months ago
Turning bar codes into cookies with OREO "Codes"
Milk's favorite cookie, losing share, finds new ways to bring shoppers across aisles. In this 2024 Gold Effie Award-winning initiative, Mondelez's An…
1 year, 8 months ago
Classics Episode: Dixons on hijacking your competitor's strengths
Dixons overcame its significant weaknesses by hijacking its competitors strengths. A brilliant APG Grand Prix award winner from 2011, its irreverent …
1 year, 8 months ago