Podcast Episodes
Back to SearchUber. Extending the consumer brand into a B2B world
For Ep#3 in our B2B series, I'm joined by Michelle Lisowski, Senior Director for Global B2B and Partnership Marketing at Uber. We talk about taking U…
1 year, 3 months ago
Greg Hahn and Nicole Parlapiano with the story behind Tubi's new work
Greg Hahn, CCO of Mischief and Nicole Parlapiano, CMO of Tubi join me to talk about their latest work for the ad supported streaming service. The per…
1 year, 3 months ago
Planners guess how their favorite Super Bowl ads tested (it's hilarious)
What happens when three planners and an ad pre-tester get together to hear how their favorite spots rated? Needless to day, it's soul crushing and hi…
1 year, 3 months ago
Procell's B2B reframe: from price to buy to cost to replace
Taking a premium-priced, low awareness brand into a low consideration category with a very particular B2B target (procurement), needed a reframe that…
1 year, 3 months ago
The story behind Tinder's "It Starts with a Swipe"
Stephanie Danzi, SVP, Head of Global Marketing at Tinder and Mischief's EVP Strategy, Ed Gunn join me to share the story behind Tinder's reframing of…
1 year, 4 months ago
How creating doubt created opportunity for B2B brand Informatica
The first in our new B2B series, Informatica faced two daunting challenges: an outdated product perception and a formidable, progressive competitive …
1 year, 4 months ago
Tom Roach and Sarah Newman on APG's AI Initiative
What will be the role of Ai in the practice of strategy? From utopian to dystopian scenarios, the APG is working with planners, internationally, to g…
1 year, 4 months ago
What happens when Disney and adam&eveDDB get together?
The ask was to improve upon an existing Disney concept, but that's not where things ended. We hear about how these two legendary houses of storytelli…
1 year, 4 months ago
2024 Media Highlights with Michael Beach
We hear how the 2024 election exposed the challenge of reaching consumers, how linear TV has turned into simply Football With a Side of News. About h…
1 year, 5 months ago
Live from Chicago: The Holiday Ads Special
The Chicago ad community came together for this fun Holiday Ads Special. A sold out crowd watched Christmas ads, laughed, cried and applauded. We gue…
1 year, 5 months ago