Episode Details
Back to EpisodesBurger King's buzz-building "Bundles of Joy" campaign
Published 1 year, 7 months ago
Description
Built on the observation that after child birth most moms are starving and many crave Burger King, BK launched Bundles of Joy. Controversial to some, liberating to others, the idea caught fire in the media. We talk with Burger King's UK CMO, Katie Evans and BBH London's Head of Strategy, Saskia Jones. Thanks to Jira and Tracksuit for supporting our show.