Podcast Episodes
Back to SearchOut of Google Labs, Apple and W+K comes Arts & Letters. A look inside with Andy Grayson, Head of Strategy
Season 5
This independent shop with clients including Google (Chromebook, Assistant, Pixel, Photos, Pay, etc) ESPN, NBC and others, is a studio-style creative…
4 years, 7 months ago
The Cannes Lion winning "Connected Island" with Aoife Murphy and Kris Clarkin of Boys+Girls, Dublin, Ireland
Season 4
Three Ireland is a telecommunications brand. This B2B campaign centered around Arranmore, an isolated island off the coast of Donegal. The parallel b…
4 years, 9 months ago
KFC on the importance of "radical honesty," with Neasa McGuinness of Mother and Jack Hinchliffe of KFC
Season 4
The story behind successfully managing through multiple challenges (chicken shortage crisis, the intro of new fries, and covid.) It's a journey of su…
4 years, 9 months ago
Rockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
Season 4
The story behind the brand's expansion from a niche segment to the broader market with Mark Kirkham, VP & General Manager of Sports, Energy and Juice…
4 years, 9 months ago
What Taylors coffee bags can teach us about embracing the obvious, with Loz Horner of Lucky Generals
Season 4
As strategists, we're reluctant to embrace the obvious. As Loz puts it "we think our role is to create an unexpected leap." But when something is obv…
4 years, 10 months ago
Is Accenture Interactive's CEO, Brian Whipple building the agency we've always promised, and on a global scale?
Season 4
After acquiring Droga5 and other creative shops, Brian and his team are now ready to roll out their part consultancy, part tech firm and part agency …
4 years, 10 months ago
Repositioning the AXE brand with Caroline Gregory, Global Brand Director at Unilever and Elizabeth Paul, CSO, The Martin Agency
Season 4
The brand that once expressed its essence - attraction - in terms of one dimensional women drawn uncontrollably to the Axe guy, is reinventing itself…
4 years, 10 months ago
FIFA's Midnight Ramadan League and how diversity initiatives can be more effective when they make us discover our own biases
Season 4
This award winning campaign is a terrific example of how what we produce as an industry can be more effective when it makes us check and discover our…
4 years, 11 months ago
The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago
Season 4
When only 10% of young people would even consider the Army, the challenge the brand faces in its quest to appeal to a far wider target is clear. We…
4 years, 11 months ago
Diageo’s Global Consumer Planning Director, Andrew Geoghegan, on building a portfolio-wide culture of effectiveness
Season 4
Tasked with achieving an additional £100 million in profit from its marketing spend, Andrew's team put brand theory into practice, at scale, and more…
5 years ago