Episode Details
Back to EpisodesWhat Taylors coffee bags can teach us about embracing the obvious, with Loz Horner of Lucky Generals
Season 4
Published 4 years, 10 months ago
Description
As strategists, we're reluctant to embrace the obvious. As Loz puts it "we think our role is to create an unexpected leap." But when something is obvious, that doesn’t mean it’s useless. This brilliantly simple campaign for Taylors coffee bags will inspire you to consider the obvious in everything you do.