Episode Details
Back to EpisodesRockstar Energy Drink's pivot from high-octane lifestyle to fueling personal achievement
Season 4
Published 4 years, 9 months ago
Description
The story behind the brand's expansion from a niche segment to the broader market with Mark Kirkham, VP & General Manager of Sports, Energy and Juice brands at PepsiCo and Tiina Salzberg, CSO at 180 Amsterdam.