Podcast Episodes
Back to SearchNike's 2020 with Wieden + Kennedy Global Group Strategy Director, Paula Bloodworth
Season 4
Paula has worked on the Nike brand on three continents. We first discuss what inspired Nothing Beats a Londoner and then how Nike approached planning…
5 years ago
Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza
Season 4
We hear the stories behind the strategies and creative that fueled the success of Burger King and, more recently, the chicken sandwich wars that reen…
5 years ago
Andy Nairn of Lucky Generals on their Amazon Alexa work and his new book "Go Luck Yourself"
Season 4
Andy is Campaign Magazine’s 2020 U.K. strategist of the year. We talk Alexa, his new book “Go Luck Yourself” and why he feels luck is where opportuni…
5 years, 1 month ago
Paul Feldwick on his new book and why our industry has lost its desire to make work that works
Season 4
Paul worked for 15 years at the legendary planning agency BMP in London. In his new book "Why does the Pedlar Sing" he explores what he sees as the i…
5 years, 1 month ago
Tango soda's "Sticky Moments" campaign with Ray Patterson of Britvic and Rachel Walker of VCCP
Season 4
The U.K. soda brand's search for purposeful humor that would reconnect it with youth culture after a long absence, and how focus groups fueled the in…
5 years, 1 month ago
Julian Cole on what to expect from the Planning Dirty Academy
Season 4
Planning is not a trade, it's a profession. It can't just be something you learn on the go. So says Julian Cole as he shares what the academy offers …
5 years, 1 month ago
Accenture's "Let there be change" campaign with CMO Amy Fuller
Season 4
Droga5 produced the latest brand campaign for its parent company, Accenture. CMO Amy Fuller talks us through the brand's journey and its first ever …
5 years, 2 months ago
The Oatly brand and the spot they cleverly knew others would hate
Season 4
Heidi Hackemer, ECD Oatly shares what defines the Oatly brand and what led to the trolling of the Super Bowl with a spot they knew others would hate.
5 years, 2 months ago
Toyota and the challenge of a house of brands with Kathleen Kindle of Saatchi
Season 3
Another in our automotive series, Kathleen Kindle, Group Director Connections & Insights at Saatchi & Saatchi, Los Angeles. We talk Toyota and the ch…
5 years, 2 months ago
Hyundai's journey from untrusted to unequaled with Cindy Scott, SVP Strategy, Innocean USA
Season 3
Cindy shares the story of how Hyundai went from targeting used car buyers to becoming a mass market player. And we learn the single word that defines…
5 years, 3 months ago