Episode Details
Back to EpisodesTango soda's "Sticky Moments" campaign with Ray Patterson of Britvic and Rachel Walker of VCCP
Season 4
Published 5 years, 1 month ago
Description
The U.K. soda brand's search for purposeful humor that would reconnect it with youth culture after a long absence, and how focus groups fueled the insight. A 2020 IPA Effectiveness Award winner.