Episode Details
Back to EpisodesThe U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago
Season 4
Published 4 years, 11 months ago
Description
When only 10% of young people would even consider the Army, the challenge the brand faces in its quest to appeal to a far wider target is clear. We hear about DDB's first two campaigns... and the new brand campaign currently in development.