Podcast Episodes
Back to Search#201: Paid Spend | Mastering B2B Paid Spend: A 2025 Roadmap for Marketers with John Short, CEO of Compound Growth Marketing and Kym Parker, SVP of Media Strategy
Episode 201
When done right, paid spend is like throwing gasoline on the flames of what’s working in your marketing. Done wrong – it’s just a huge waste of time …
1 year, 4 months ago
The Secret Behind My Best Ad Ever: Raw Social Proof (Micro-Lesson)
In this episode, we’re delivering another B2B marketing lesson in under 10 minutes.
Matthew Carnevale, Marketing Manager at Exit Five, breaks down the…
1 year, 4 months ago
#200: Drive | Create Once, Distribute Forever: Content Marketing & Distribution with Ross Simmonds, Founder and CEO at Foundation & Distribution.ai
Episode 200
This episode is from Drive 2024, Exit Five's first-ever in-person event for B2B marketers in Burlington, Vermont. Ross Simmonds, Founder of CEO at Fo…
1 year, 4 months ago
#199: Marketing Leadership | From Employee #4 to CMO: The Path to Marketing Leadership with Sylvia Lepoidevin, CMO at Kandji
Episode 199
In this episode, Dave is joined by Sylvia Lepoidevin, CMO of Kandji, a leading platform for managing and securing Apple devices in the workplace. Syl…
1 year, 4 months ago
How to Capture Attention Instantly - The Billboard Test Explained: (Micro-Lesson)
In this episode, we’re delivering another B2B marketing lesson in under 10 minutes.
Matthew Carnevale, Marketing Manager at Exit Five, introduces the …
1 year, 4 months ago
#198: Marketing Leadership | How To Run Marketing, Creating Categories, and the Role of Marketing in Revenue Growth with Kyle Coleman, CMO at Copy.ai
Episode 198
This is a re-run of one of our top episodes, where Dave is joined by Kyle Coleman, CMO at Copy.ai. Kyle went from Individual Contributor to Senior Di…
1 year, 4 months ago
#197: Strategy | How to Build a Marketing Plan and Get It Approved for 2025 with Rowan Tonkin, CMO at Planful
Episode 197
In today's challenging business landscape, marketers face the daunting task of not only crafting an efficient marketing plan, but implementing it qui…
1 year, 5 months ago
#196: Drive | LinkedIn Growth Tips Every B2B CEO and Founder Needs to Know with Devin Reed, Founder of The Reeder
Episode 196
This episode is from Drive 2024, our first-ever in-person event for B2B marketers in Burlington, Vermont. Devin Reed, Founder of The Reeder and exper…
1 year, 5 months ago
#195: Marketing Leadership | Paddle CMO Andrew Davies on The First Principles of B2B Marketing
Episode 195
In this episode, Dave is joined by Andrew Davies, CMO at Paddle, a company providing complete payments infrastructure for 4,000+ software businesses …
1 year, 5 months ago
How to Think About Strategy in B2B Marketing: B2B Marketing Micro-Lesson
In this episode, we’re delivering another B2B marketing lesson in under 10 minutes—no fluff, just practical insights.
Matthew Carnevale, Marketing Man…
1 year, 5 months ago