Podcast Episodes
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Time is Running Out on Lazy Marketing with Erin Morris
Season 2
For too long, marketers (and brands) have relied on Meta and Google platforms.
They have been leaving money on the table by not considering other pl…
3 years, 6 months ago
How do you measure success? With Kristy Dinuzzo
Season 2
What does success look like to you? I've often heard that scaling your business to one million dollars is the pinnacle of success for a business owne…
3 years, 6 months ago
Creative strategy with Katie Emslie
Season 2
When you hear the word creativity, you often think of painting, music, or even acting. But what we’re really talking about in the context of marketin…
3 years, 7 months ago
Greenwashing with Melissa Packham
Season 2
Greenwashing is happening all around us. Misrepresentation of a brands’ green credentials is unethical, and although there’s a lot of claims otherwis…
3 years, 7 months ago
Don't blame the algorithm for your content with Dante St James - Part two
Season 2
In Part 2 of my chat with Dante, we chat about:
Comparisonitis; a concerning condition that's rife among the female entrepreneurship community. We s…3 years, 7 months ago
Don't blame the algorithm for your content with Dante St James - Part one
Season 2
10 years ago, it wasn't uncommon for your social media content to reach 25% of your audience organically. Now, it’s considered a success if you get j…
3 years, 8 months ago
Mind your business with Elsa Mitchell & Cha Higginson
Season 2
I have used a lot of different approaches to build my business, but one that I find the most valuable is brand collaborations. Collaborations have al…
3 years, 8 months ago
Creative Cohesive Campaigns with Joyce Watts, Katie Emslie and Cass Theodore
Season 2
Campaigns bring all your marketing together so they have many moving parts.
The building blocks of your campaign are:
The 'Big Idea', a creative the…3 years, 8 months ago
Where to invest your marketing spend with Fi Johnston - Part one
Season 2
One of the questions I am asked the most by my customers and my students is about where they should invest their finite marketing dollars. So, today …
3 years, 9 months ago
Where to invest your marketing spend with Fi Johnston - Part two
Season 2
Having targets and objectives is what gives us the sense of making progress, and in turn, keeps us motivated. But how do we set realistic goals that …
3 years, 9 months ago