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Fast Moving Consumer Goods Marketing with Melissa Packham - Part Two
Season 4
This episode is part two of my chat with Melissa Packham, a fellow FMCG-escapee. In this episode, we chat about packaging, channels and tactics for m…
2 years, 7 months ago
Fast Moving Consumer Goods Marketing with Melissa Packham - Part One
Season 4
We talk a lot about online business on this show, because that's what I do now, but I actually spent the first decade of my career in fast moving con…
2 years, 7 months ago
Launches vs Campaigns with Tina Tower
Season 4
Explaining what a campaign is and what a campaign is not could be my full-time job. But recently, I've been asked more about the difference between a…
2 years, 8 months ago
Your marketing is only as effective as your systems with Nicole Smith
Season 4
Marketers are fantastic at convincing you that you need marketing, so business owners launch a business and dive straight in. However, the fastest wa…
2 years, 8 months ago
Data vs Intuition with Laetitia Andrac
Season 4
You've heard me say that I'm a very intuitive marketer, but I am also a fully-fledged marketing data nerd.
How do we know when to listen to our intui…
2 years, 9 months ago
Campaigns, personal brands and succession planning with CDM's Emily Lambourne
Season 4
Behind every successful business woman is a right hand wing-woman.
Melissa Browne has Lawsie, Sheree Rubenstein has Frances, and I have Emily.
On tod…
2 years, 9 months ago
How many strategies do you need? With Ashley Dreager
Season 4
Business strategy, marketing strategy, brand strategy, content strategy. How many strategies do we actually need?
This is the question that we are goi…
2 years, 10 months ago
Is LinkedIn the new Instagram? with Kate Merryweather
Season 3
A few years ago, LinkedIn was pretty lame. It was the app most professionals had but never used.
However, since the pandemic, LinkedIn has quite the…
2 years, 10 months ago
From idea to execution with zero alcohol brand founder Frances Chnaider
Season 3
Seeing ideas come to life is the most rewarding part of my job.
But, you’ve think you’ve got a good idea, then you have no idea what to do next.
Tod…
2 years, 11 months ago
Ethical, inclusive and purpose-driven messaging with Oyelola Oyetunji
Season 3
Purpose-led business and financial services have traditionally sat on opposite ends of the ethical spectrum. But it is at this intersection that Oyel…
2 years, 11 months ago