Podcast Episodes
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The Power of the Press: How to Generate Free Media for your Campaign with Odette Barry
Season 1
Campaigns are no small undertaking and are often represent the most significant concentrated investment in a brand's marketing. Brands hit the jackpo…
4 years, 3 months ago
Marketing to Millennial Women with Amy Voller
Season 1
Millennials have massive spending power, and they don’t mind spending freely. So it’s no surprise that brands are prioritising reaching millennials. …
4 years, 3 months ago
How to Nail Your Rebrand with Rachelle Saevil
Season 1
Last year I rebranded my business. Like many start-ups riding the COVID storm, my former business Idiello had many iterations over its three-year his…
4 years, 4 months ago
Tourism Marketing Campaigns with Ash Jurburg
Season 1
The holiday season is here, so what better time to discuss Tourism Marketing.
Tourism is worth around $122 billion to the Australian economy, making…
4 years, 5 months ago
Strategy versus Tactics with Lauren Pickering
Season 1
Today Mia is joined by one of Australia's leading brand marketers. Lauren has been the Group Brand Manager for Maybelline New York, the Senior Market…
4 years, 5 months ago
'Always on' vs Marketing Campaigns with Lauren Fraser
Season 1
In this episode, Mia Fileman and Lauren Fraser discuss the difference between "always-on" and campaign marketing and why you need you both.
They shar…
4 years, 6 months ago
Let's Get Real About Scaling with Jessica Ruhfus
Season 1
Entrepreneurs are obsessed with scaling, thanks to the online marketing "gurus" assuring us we can scale our businesses to 6 and 7 figures...in our s…
4 years, 6 months ago
When did social media get so boring? With Erin Morris
Season 1
Not only are social media platforms becoming increasingly unfriendly to small businesses, but they've also become boring. When everyone is following …
4 years, 6 months ago
Ethical Marketing and the "Gurus" with Melissa Packham
Season 1
Mia Fileman and Melissa Packham lift the curtain on the shady marketing practised by the online marketing "gurus". From false promises to outrageous …
4 years, 6 months ago
Got Marketing? Podcast trailer
Season 1
This is the Got Marketing? A podcast with ideas, strategies and tactics to help small businesses create smarter marketing.
I'm Mia Fileman, a profess…
4 years, 6 months ago