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Influencer marketing campaigns with Tayler Rossetti
Season 2
The pandemic has served as a catalyst for influencers’ growing role in brand marketing. In industries such as beauty and fashion, influencers have be…
3 years, 9 months ago
Video marketing with Jono Steedman - Part one
Season 2
If content is king, then video marketing is the master of the universe.
With the rise of platforms like TikTok and Instagram that prioritise video, i…
3 years, 10 months ago
Video marketing with Jono Steedman - Part two
Season 2
What is anti-marketing, and why does it work so well?
In part two of this juicy discussion with Jono, we dive into answering these questions, and wha…
3 years, 10 months ago
Boring is bad for business with Soojee Ford
Season 2
I have often said that playing it safe is the riskiest strategy of all. Sure, bold ideas come with risk but rolling out same-same marketing is guaran…
3 years, 10 months ago
Reimagining marketing education with Marcus Dunn - Part two
Season 2
With attention spans dwindling, does anyone still read blogs?
Should marketers and entrepreneurs pour effort into blogs, or is our time better spent …
3 years, 11 months ago
Reimagining marketing education with Marcus Dunn - Part one
Season 2
How many people do you know working in the area they studied at university?
When I started my career in marketing, tertiary qualifications were essen…
3 years, 11 months ago
Becoming a customer fanatic with Nadine Nethery
Season 2
There’s a lot of tone-deaf marketing around with brands jumping on trends and fads that fizzle as quickly as they start. It’s not rocket science - go…
3 years, 11 months ago
Why the milk moustache? with Lauren Pickering
Season 2
It's about time we explain the milk moustache.
While there are many iterations of the Got Milk? campaign, the most famous are images of celebrities a…
3 years, 11 months ago
Marketing your online course with Niharikaa Kaur Sodhi
Season 2
Everyone has knowledge to share, so it’s no surprise that online courses have taken off in a big way. In fact, they are now a saturated market. With …
4 years ago
Compare the pair: two campaigns from the same industry, who did it better? With Ash Jurburg
Season 1
Mia and her returning guest Ash Jurburg compare the pair. They have each chosen a marketing campaign from the same industry and discuss "who did it b…
4 years, 2 months ago