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Fast Moving Consumer Goods Marketing with Melissa Packham - Part Two
Description
This episode is part two of my chat with Melissa Packham, a fellow FMCG-escapee. In this episode, we chat about packaging, channels and tactics for marketing FMCG, customer segments and the implications on FMCG of the explosion of e-commerce brands.
Melissa Packham is a Brand and Marketing Strategist and the founder of Brand-Led Business. She empowers brand owners to make their impact with conscious brand and marketing strategies.
Got Marketing? is brought to you by Mia Fileman, a professional marketing strategist and the founder of Campaign Del Mar.
Connect with Mia Fileman:
www.instagram.com/campaign_del_mar
https://www.linkedin.com/in/miafileman/
Connect with Melissa Packham:
https://www.instagram.com/abrandisnotalogo/
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