Episode Details

Campaigns bring all your marketing together so they have many moving parts.

The building blocks of your campaign are:

• The 'Big Idea', a creative theme or hook that underpins your entire campaign
• Messaging
• Visual identity
• Channel strategy

So, I invited experts in these areas to chat about creative cohesive campaigns with me during a free panel event 💃🏼

Hosted by Mia Fileman, Campaign Del Mar, with content marketing and copywriting expert Joyce Watts, visual design specialist Katie Emslie and paid ads specialist Cass Theodore. During this masterclass you will learn:

Why marketing campaigns are the most successful and proven way to market your brand

The different kinds of marketing campaigns and which one is right for your marketing objectives

The key ingredients all marketing campaigns have in common

Examples of small business campaigns to inspire your marketing.

You can watch the recording of the event here.

Links to campaigns mentioned:

https://www.instagram.com/p/CgvLBq5vQe3/?utm_source=ig_web_copy_link

https://mumbrella.com.au/mercedes-benz-v-class-put-to-the-test-in-campaign-by-the-royals-725188

https://www.youtube.com/watch?v=57RpNFLTAZU 

https://www.youtube.com/watch?v=t8PKNTbut_M

https://enda.com.au

https://www.darwinfestival.org.au

Still unsure what type of campaign is right for your brand? Take our Campaign Quiz to find your perfect fit.