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Time to Look Inside Your Own House
Time to Look Inside Your Own House

From time to time we get emails from listeners who prefer to talk about their own internal corporate issues - and how these issues get in the way of …

14 years, 8 months ago

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Distinguishing Yourself from Others
Distinguishing Yourself from Others

Well, aren't we always wanting to find a way to differentiate our selves - and our products - from others who do similar things? And we've read books…

14 years, 8 months ago

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Problem Proliferation: A Clever Way to Say "Find the Customer's Pain"
Problem Proliferation: A Clever Way to Say "Find the Customer's Pain"

Bryan always accuses Bill of using terminology he doesn't understand. Well, in today's podcast, Bill is riding solo and discusses a concept called "p…

14 years, 9 months ago

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Preparing for a Sales Call (Part II of II)
Preparing for a Sales Call (Part II of II)

In this episode, Bill and Bryan complete their list of new ways of preparing for a sales call. If you missed Part I, go back and catch last week's po…

14 years, 9 months ago

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The True (And Useful) Definition of DETACHMENT
The True (And Useful) Definition of DETACHMENT


We speak of it often in our training with clients--and we refer to it on the Podcast--but in this episode, we take a longer, deeper look at the conce…

14 years, 9 months ago

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From Sales Person to Sales Leader
From Sales Person to Sales Leader

Kevin Eikenberry is our guest today. He just wrote a book called From Bud to Boss...where he addresses what it's like when one gets promoted from a p…

14 years, 9 months ago

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A Terrible, Live Example of a Cold Call
A Terrible, Live Example of a Cold Call

Today, Bill records a cold (voicemail) call from a vendor and dissects it with Bryan. The attempt here is NOT to disrespect the person making the cal…

14 years, 10 months ago

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Listener Mailbag: How Do You Adopt the Attitude of a Business Person vs a Salesperson?
Listener Mailbag: How Do You Adopt the Attitude of a Business Person vs a Salesperson?

We get great questions from our listeners. Today's episode actually references back a few episodes to an unfinished topic. Bill & Bryan will address,…

14 years, 10 months ago

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What Goes Through Your Mind When "Competition" Is Mentioned?
What Goes Through Your Mind When "Competition" Is Mentioned?

What is there about it when a prospect brings up your competition that causes you to get fearful? I know...I know... you're not afraid, right? Well, …

14 years, 10 months ago

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Best Practices on Getting to the Decision Maker
Best Practices on Getting to the Decision Maker

This is the conclusion of a 2-Part Live Series recorded in Indianapolis in front of a studio audience. In this segment, Bill and Bryan took questions…

14 years, 11 months ago

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