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Your Managers Hold Meetings. But Can They Actually Train?
Season 37 Episode 2
Have you ever walked out of a morning meeting thinking, "Damn, that was a great meeting" only to watch everyone return to the exact same behaviors by…
1 month ago
The Invisible Work Behind Higher Approvals
Season 37 Episode 1
Two service advisors can work in the same dealership, see the same customers, recommend the same repairs and get completely different results.
Why? I…
1 month, 1 week ago
Stop Mastering the Comeback to Sales Objections. Master the Conversation with Jen's Tips!
Season 36 Episode 10
There are things being said on dealership sales floors every single day that we need to retire.
"What offers have you received?"
"Who else are you sh…
1 month, 2 weeks ago
Salespeople, Before You Ask for the Appointment, Do THIS!
Season 36 Episode 9
I've listened to thousands of dealership phone calls, and there's one moment I hear over and over:
"Do you have the vehicle?"
"Yes."
"Great. When can…
1 month, 2 weeks ago
Stop Selling the Car They Asked About | Expand the Buy & Win More Deals
Season 36 Episode 8
The first car a customer asks about is rarely the one they actually buy.
So why do so many salespeople build the entire opportunity around ONE vehicl…
1 month, 3 weeks ago
The More You Talk, The Less They Buy | The Sales Skill Most Car Salespeople Get Backwards
Season 36 Episode 7
What if the thing you think makes you better at selling is actually costing you deals?
In this episode of Dealer Talk with Jen Suzuki, sales coach an…
1 month, 3 weeks ago
How Character Built the Preston Automotive Group Founder, Dave Wilson | The Moments That Built a Leader!
Season 36 Episode 6
What really creates a great leader?
It's probably not what you think.
In this episode of Dealer Talk, I sit down with Dave Wilson, founder of Preston…
2 months ago
The Most Overlooked Skill in Automotive Sales is the Walk-around | Stop Showing Cars. Start Selling Lifestyles!
Season 36 Episode 5
Have you ever made it all the way to the desk only to hear... "I just need to think about it."
Most salespeople blame the numbers. The trade. The pay…
2 months ago
The Confidence Advantage Every Service Advisor Needs
Season 36 Episode 4
Most advisors think they need more traffic.
They don't. They need stronger conversations.
In this episode, I'm breaking down one of the biggest reaso…
2 months, 1 week ago
The Financing Conversation Every Advisor Should Master
Season 36 Episode 3
Most service advisors assume price is the problem long before the customer ever says it.
That's where profit disappears.
In this episode, Jen Suzuki …
2 months, 2 weeks ago