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From Campaigns to Cash Flow: How to Build a Forecast That Works
How do high-performing ecommerce brands turn campaigns into predictable cash flow?
In this episode, we break down the exact forecasting process we use…
8 months, 1 week ago
BFCM 2025 Results: What Really Happened This Weekend
In this episode of the Podcast, we break down the real story of BFCM 2025—from forecasting accuracy to media buying chaos, offer pivots, AppLovin’s b…
8 months, 1 week ago
5 Last-Minute BFCM Fixes You STILL Have Time to Make
Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this episode of the podcast, the CTC te…
8 months, 2 weeks ago
CFO Summit: Board, Budget, Bonus - The Forecasting Framework for 2026
In our first CFO Summit Taylor breaks down the Board, Budget, Bonus forecasting framework—CTC’s core system for building a clear, defensible, and ali…
8 months, 3 weeks ago
Meta’s Black Box Is Ruining Your Creative Strategy
Meta’s new creative ranking systems are changing everything, and most brands have no idea how much it’s affecting their performance. In this episode,…
8 months, 3 weeks ago
How to Set Meta ROAS Targets Before Black Friday
How do you set the right ROAS target on Meta heading into Black Friday and Cyber Monday?
Most brands either guess… or use last month’s numbers and hop…
9 months ago
2026 Forecast Planning: Board vs Budget vs Bonus Explained
Most ecommerce brands build one forecast — and that’s why most forecasts are wrong.
In this episode of the Podcast, Richard and Luke break down the 3-…
9 months ago
Why Your 2026 Financial Plan Needs 3 Scenarios (Not 1)
Most brands are building their 2026 plan all wrong.
In this episode, Taylor breaks down why you can’t walk into the new year with one financial foreca…
9 months, 1 week ago
How to Optimize Ad Spend in Real Time During Black Friday
Black Friday isn’t won by guessing, it’s won hour by hour.
In this episode of the Podcast, Richard and Luke break down how top DTC brands use real-tim…
9 months, 1 week ago
Is Ecommerce Finally Rebounding? Here’s What the Data Says.
After months of mixed signals, new data from the DTC Index shows ecommerce revenue is up 10% year over year — but consumer confidence is heading in t…
9 months, 2 weeks ago