Episode Details

Black Friday is three days away but there’s still time to tighten your strategy and avoid costly mistakes. In this episode of the podcast, the CTC team breaks down the 5 essential last-minute BFCM fixes every brand needs before the biggest weekend of the year.

Whether you're behind on creative, unsure about spend pacing, or just want to sanity-check your plan…this is the checklist that will save your BFCM.

What we cover:

• Locking spend to aMER targets

• Auditing & refreshing creative without producing anything new

• Simplifying your offer across the entire customer journey

• Operational readiness (don’t ruin a good sale!)

• Hour-by-hour tracking & how to take action quickly

If you want a clean, no-nonsense guide to surviving Black Friday/Cyber Monday (and setting yourself up for your best one yet), this is the episode.

Show Notes:

• Start your free trial now at https://bit.ly/4isWjjq
• Explore the PROPHIT System: http://prophitsystem.com
• The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have