Podcast Episodes
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The Measurement Roadmap: How it Works
In this episode of the E-Commerce Playbook, Taylor Holiday and Richard Gaffin dig into the Measurement Roadmap—CTC’s framework for deciding what to t…
10 months, 2 weeks ago
Is AppLovin making a comeback?
Most brands rush into new ad platforms before they’re ready. In this episode, Richard and Tony break down why channel expansion is less about “good o…
10 months, 3 weeks ago
The Best (& Worst) Creative Demand Scores We’ve Seen for Brands
As Q4 approaches, creative demand becomes one of the biggest challenges for brands looking to scale efficiently. In this episode, Richard Gaffin (Dir…
10 months, 3 weeks ago
How a CTC Client Unlocked 40% YoY Growth
In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strategy at CTC) sits down with Mike McVerry, SVP of Ecommerce…
10 months, 4 weeks ago
How 2 top-tier strategists actually forecast client growth
In this special episode of the Ecommerce Playbook Podcast, Luke Austin takes the reins and brings in two of CTC’s top-performing growth strategists—L…
11 months ago
Understanding the Seasonality of Media Buying by Month & Day
When should you really be spending more? Which days of the week drive the most revenue—for your brand?
In this episode, Richard is joined by Luke Aust…
11 months ago
Your Marginal Frontier Will Determine Your Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dig deeper into the Spending Power Model—breaking down why the n…
11 months, 1 week ago
What's the best (and worst) e-Commerce niche right now?
In place of this week’s Tuesday ECPP episode, we’re featuring CTC’s newest podcast: The DTC Hotline.
In this week’s episode, Richard Gaffin is joined …
11 months, 1 week ago
A Live Demo of How to Forecast Your Q4 Against Tariffs
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday dive deep into the practical use cases of Spend & aMER forecasti…
11 months, 2 weeks ago
Why Forecasts are Bottlenecked by Creative Diversity
In this episode of the Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack the critical connection between forecasting models and cr…
11 months, 2 weeks ago