Episode Details
Back to Episodes
How a CTC Client Unlocked 40% YoY Growth
Published 10 months, 4 weeks ago
Description
In this week’s episode of the Ecommerce Playbook Podcast, Luke Austin (VP of Ecommerce Strategy at CTC) sits down with Mike McVerry, SVP of Ecommerce & International Sales at Urban Armor Gear (UAG) to unpack how the brand unlocked 40% YoY revenue growth and 43% contribution margin growth in 2025 … despite a shrinking market.
Together, they break down:
- Why “spend more to grow more” wasn’t working for UAG
- - How the Profit System bridged the gap between finance and marketing- The role of contribution margin in setting smarter media budgets
- - Scaling creative volume nearly 4x year over year- How to break through a “glass ceiling” of growth with financial clarity
- - Lessons on inventory, marketing calendars, and collaboration that fueled profitabilityThis is a real-world case study in building sustainable DTC growth by aligning finance, marketing, and creative execution.
Show Notes:
- Ready to solve your influencer strategy?
Book Your Strategy Demo at:
https://www.getsaral.com
- Explore the Prophit System:
https://www.prophitsystem.com
The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm