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The Forecasting Framework Every Brand Needs Before Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack why forecasting isn’t just about models—it’s about execut…
11 months, 2 weeks ago
The Forecasting Framework Every Brand Needs Before Q4
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday unpack why forecasting isn’t just about models—it’s about execut…
11 months, 3 weeks ago
Why right now is the best time to dial in your spend vs. aMER
In this episode of The Ecommerce Playbook Podcast, Richard Gaffin and Taylor Holiday break down why so many e-commerce leaders rely on guesswork and …
11 months, 3 weeks ago
How Do I Pitch My Boss on Cost Caps? on DTC Hotline Ep. 2
In this week’s episode of The DTC Hotline, Richard Gaffin is joined once again by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherma…
11 months, 4 weeks ago
Understanding Spend vs. aMER, and Spending Power
In this episode of the E-Commerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of E-Commerce Strategy at CTC) and Steve Rekuc (Direc…
1 year ago
CTC Summit '25: An inside look at CTC’s exact client growth strategy
Get an exclusive look behind the curtain with our VP of Strategy, Luke, as he breaks down how CTC is transforming profit-driven growth through clarit…
1 year ago
What is the future of eCom? on DTC Hotline Episode 1
In the debut of The DTC Hotline, Richard Gaffin is joined by Tony “The Chopper” Chopp (VP of Paid Media) and Luke “The Weatherman” Austin (VP of eCom…
1 year ago
The Secret That Prepares Accelerator Brands for 8-Figure Success
As brands approach the $1M–$10M revenue range, they often find themselves stuck—still hustling, but with slower growth and rising costs. That’s where…
1 year ago
Last Week’s Podcast Crushed on X—Here’s Why It Did
In this episode of the E-Commerce Playbook Podcast, Taylor Holiday and Richard Gaffin unpack the surprising success of last week’s episode—and explor…
1 year ago
We Ran Incrementality Tests... Meta’s Tool Didn’t Win
After months of speculation, testing, and internal debate, CTC put Meta’s new Incremental Attribution Tool to the test—three times.
In this episode, R…
1 year ago