Episode Details
Back to Episodes
Understanding the Seasonality of Media Buying by Month & Day
Description
When should you really be spending more? Which days of the week drive the most revenue—for your brand?
In this episode, Richard is joined by Luke Austin (VP of Growth at Common Thread Collective) to walk through real client data and uncover just how different day-of-week and month-over-month effects can be across brands, even within the same vertical.
You’ll learn:
Why blindly scaling spend in Q4 might be a mistake
How day-of-week effects can swing revenue potential by over 30%
Why trying to “fix” bad days isn’t always worth it
What most brands miss when planning their BFCM budget
How to think like a portfolio manager when allocating ad spend
Whether you’re a home goods brand, fitness apparel company, or in personal care, Luke shows how the Spend <> aMER model can give you a quantifiable edge in media buying and forecasting.
Plus, learn why Fridays might be gold—or garbage—depending on your category.
Show Notes:
Ready to earn trust, convert shoppers, and inspire customer loyalty? Check out Yotpo: https://www.yotpo.com/?utm_source=CommonThreadCollective&utm_medium=comarketing&utm_term=podcast
Explore the Prophit System: https://prophitsystem.com
Have a question for the podcast?
Email us at podcast@commonthreadco.com