Podcast Episodes
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In-House Creator, Outsourced Management: The New Creative Model
Most brands are stuck in a cycle: source UGC creators, send product, hope the content is usable, repeat. The hit rate is low, the management is painf…
4 months, 2 weeks ago
The Ruthless Forecast: How We Hold 7-Figure Brands Accountable
Most 7-figure brands are stuck in the same loop. They've outgrown guesswork but can't justify a $15K/month agency retainer. Every dollar has to work,…
4 months, 2 weeks ago
Data + Methodology + Operator: How We Build Capacity
Every brand wants more capacity from their growth team. Most try to solve it by adding people or plugging data into ChatGPT. Neither works.
In this ep…
4 months, 3 weeks ago
The 3 Accountability Rules That Drive 108% YoY Growth
Most brands have a media buyer, a strategist, and a creative lead. Everyone's doing their job. Everyone has a dashboard. But when you ask "are we on …
4 months, 3 weeks ago
How the Prophit Engine Creates Total Clarity
Most ecommerce brands are making slower, worse decisions than they realize, and it's not because of bad people. It's because of a broken structure.
In…
5 months ago
The Profit Engine Explained: How It Works & What It Does
What if one person could replace your entire ecommerce growth team, and get better results? In this episode Richard and Luke break down exactly how t…
5 months ago
Why We Built the Prophit Engine: Who Is It For?
Common Thread Collective just launched the Prophit Engine to the public—and in this episode, Richard and Taylor break down what it is, why it exists,…
5 months, 1 week ago
The Rise of SEANs
In this episode, Richard and Taylor Holiday discuss the rise of the “SEANs” — the Software-Enabled AgeNcy — and why it represents a fundamental shift…
5 months, 1 week ago
Turning Incrementality Tests Into Action That Makes You Money
Incrementality tests are “in”… but the real problem is what you do after the read.
In this episode, Taylor sits down with Olivia Kory (Chief Strategy …
5 months, 2 weeks ago
The Sales Tax “Nexus” Trap Most Brands Miss
Sales tax feels simple—until you hit nexus.
In this episode, Ryan Pinkham (VP of Go-to-Market at TaxCloud) breaks down why sales tax gets complex fast…
5 months, 2 weeks ago