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What a Profit Engineer Actually Does All Day
What does a CTC Profit Engineer actually do all day? Brian Sakansky, Profit Engineer Manager at CTC, breaks down the exact daily, weekly, and monthly…
2 months, 1 week ago
Why Most Founders Set the Wrong Growth Goals
Randall Thompson built an ecommerce brand from scratch, scaled it to eight figures, and sold it. Along the way, he learned that the goals he set had …
2 months, 1 week ago
Join Our Growth Mastermind (Here's What's Inside)
Growth Mastermind
What if you could get weekly strategy sessions with a senior CTC profit engineer, full Statlas access, and a private cohort of brand…
2 months, 2 weeks ago
We Tested AppLovin Discovery for 4 Months. Here's What Happened.
CTC's AppLovin specialist Connaugh is back four months after our first episode on the platform to break down what's actually working. Discovery campa…
2 months, 2 weeks ago
Consumer Confidence vs Rising Oil Prices
In this episode, Steve Rekuc breaks down the latest DTC Index findings showing 14.5% revenue growth year-over-year, even as brands face margin pressu…
2 months, 3 weeks ago
What We Learned at the 2026 Meta Summit
We just got back from the 2026 Meta Performance Marketing Summit, and the biggest takeaway wasn't a single feature or tool. It was the realization th…
2 months, 3 weeks ago
Stop Gambling on Creative - Use This 6-Pillar Assessment Framework
In this episode, Richard sits down with Ian Jordan, VP of Private Equity Partnerships at CTC, to unveil our brand new Creative Assessment Quiz. This …
2 months, 4 weeks ago
TikTok Shop, Incrementality, and the New Growth Playbook
Every satisfied customer creates demand you never see. It spills across Meta, Amazon, TikTok Shop, and your DTC site, and most brands have no system …
3 months ago
Why Your Ads Aren't Working
You're spending $20 per ad and it's not working. You think you need more creative volume. But the real problem? You don't have your customer journey …
3 months ago
Why Meta's AI Has No Point of View
In today's episode Taylor walks through a live Statlas demo showing why AI tools hallucinate when they lack business context. He shows how the same d…
3 months, 1 week ago