Podcast Episodes
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How 7-Figure Brands Can Win in Q3
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands. His claim: if you're stuck at a growth plateau, he can diagnose what's wrong witho…
1 month ago
How Meta Actually Works in 2026
Meta has fundamentally changed how it targets and delivers ads, and most brands are still operating on the old rules. In this episode, CTC's VP of Pa…
1 month ago
The Measurement Gap: iROAS, Geo Holdouts, and Progressive Truth
Your platform ROAS is not the truth. It's a story your attribution tool tells you. Luke Austin, breaks down exactly how CTC approaches marketing meas…
1 month, 1 week ago
The Modeling System That Powers 30%+ Revenue Growth
Most brands forecast from gut feel and ROAS. CTC runs on four interlocked proprietary models that produce a daily P&L forecast with 3.1% accuracy acr…
1 month, 2 weeks ago
Why Ritsu Switched Email Platforms Mid-Growth (And What It Actually Took)
Every dollar spent on SaaS is a dollar that does not go into ads.
In this episode, Luke Austin sits down with Gil Dyen, Head of Marketing at Rutsu Bar…
1 month, 2 weeks ago
How We Forecast $4B in GMV to 3% Accuracy
Every forecast is wrong. The question is whether yours is useful.
Luke Austin, walks through the CTC Methodology series opener: a complete operating m…
1 month, 2 weeks ago
How One Methodology Runs 170+ Brands
What if your agency published every opinion, every framework, and every strategy they use to grow your brand? That's exactly what CTC just did.
The Ca…
1 month, 3 weeks ago
12 Years of Agency Knowledge in One Document
Taylor Holiday reveals the system CTC built to deploy 12 years of ecommerce knowledge across every brand they manage. From AI-powered scouting report…
1 month, 4 weeks ago
Offer-Market Fit: Why 7-Figure Brands Hit a Wall
Joy Sharma runs CTC's PE7 program for mid to high 7-figure brands pushing toward 8 figures. His claim: if you're stuck at a growth plateau and you've…
2 months ago
The Branded Ads System Behind 170+ Ecommerce Brands
How do you build branded ads fast enough to find winners at scale? Nisha Fermawi, Senior Branded Ads Manager at CTC, breaks down the exact system tha…
2 months ago