Podcast Episodes
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Sales Lessons from a Wuse 2 Underwear Vendor
Too many Nigerian entrepreneurs are waiting for that "perfect" customer who slides into the DM, asks for a price, and pays immediately without a sing…
6 months, 1 week ago
Turning Politeness into Profit
Have you ever finished a presentation in Lagos, Abuja, Kano, Jos, or anywhere else and heard the dreaded words: "We'll consider it"? It’s a common h…
6 months, 1 week ago
Why Nobody Cares About Your Company History (Yet)
Many Nigerian businesses kill their sales chances by talking too much about themselves. They start pitches with "Our history" or "Meet our founder," …
6 months, 1 week ago
AI as Your Partner: How to Start a Business with Just 50,000 Naira
In this talk, a business consultant shares practical advice for Nigerian entrepreneurs and anyone struggling with low income—like a widow living on 5…
6 months, 1 week ago
Customer Service: Your Secret Sales Weapon
In this podcast, the speaker explains why salespeople need to care about customer service to make more money. Instead of just chasing new sales, the …
6 months, 1 week ago
How to Spot High-Value Clients Without Being Rude
Selling is not about how well you "toast," pitch, or manufacture a presentation; it’s about the quality of the conversations you have and the questio…
6 months, 1 week ago
30 Pairs of Panties and Zero Responses: A Sales Horror Story
Are you wondering why your business is struggling to bring in revenue despite having a great product? The truth is, for many Nigerian businesses, the…
6 months, 1 week ago
Dealing with Nigeria’s Toughest Customers
Let's talk about something nobody really teaches us in business school or at the office: how to handle difficult customers.
Whether you are running a…
6 months, 2 weeks ago
The Soft Close: How to Close Deals Without Being Pushy
I’m writing this today because I’ve noticed a recurring problem: many Nigerian business owners, entrepreneurs, and self-employed professionals haven'…
6 months, 2 weeks ago
Why Screaming Won't Close Big Deals Faster
How many deals did you close this week? How many did you close today? Yesterday? Last week?
If you are a sales manager, business owner, or territory m…
6 months, 2 weeks ago