Podcast Episodes
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How to Stand Out in Nigeria: How to be the most trusted business person in your market.
This podcast explains that solution selling is about being a consultant, not a pushy salesperson. Instead of just listing product features, a great s…
6 months, 2 weeks ago
Sales is Leadership: Why Every Businesswoman Needs a Customer Pipeline
In this podcast, a former lawyer reflects on his limited speaking time at the Elevate Women’s International Conference. He felt he wasn't given enoug…
6 months, 3 weeks ago
The Business of Being a Woman: Skills for Home, Office, and Beyond
At a recent women’s conference in Abuja, a male sales expert—who was the only man on his panel—shared his unique take on empowerment.
Knowing he was t…
6 months, 3 weeks ago
Quick Sales vs. Big Projects: Understanding the Difference
Moving from selling clothes to selling solar panels is a bigger leap than most people realize. For professionals in Nigeria, this transition requires…
6 months, 3 weeks ago
How Nigerian Entrepreneurs Can Double Their Profits
Many business owners lose money because they wait for customers to come to them. Tavershima Ayede explains that you can grow your income without spen…
6 months, 3 weeks ago
The Multitasker’s Struggle: Lessons from Tega’s Four Business Ideas.
Many Nigerian entrepreneurs have too many ideas and don't know where to start. This podcast uses a listener named "Tega the Tiger" (not his real name…
6 months, 3 weeks ago
Why Being the Best Won't Get You the Sale
In the Nigerian market, being the "best" at what you do isn't enough. According to Tavershima, most clients can’t actually tell the difference betwee…
6 months, 3 weeks ago
How to Find Clients Who Are Ready to Pay
In today's podcast Tavershima advises Natasha, a spiritual healer in South Africa, that her business struggles aren't about which software she uses, …
6 months, 3 weeks ago
Forget the "Oga": Why the Boss Isn't Your Only Customer
Selling to other businesses (B2B) in Nigeria isn't just about "knowing the boss." This podcast explains that winning a contract is a team game where …
6 months, 4 weeks ago
Why Content Marketing Doesn't Pay the Bills Overnight
In this podcast Tavershima breaks down how to move from "thinking about" content creation to actually doing it.
Here is the core advice:
1. Strategy B…
6 months, 4 weeks ago