Podcast Episodes
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The Secret to Getting More Customers on WhatsApp
In regions like Africa and Latin America, WhatsApp has become an indispensable tool for business, though its potential is often undermined by poor ex…
3 months, 1 week ago
The Faster Way to Test if People Will Actually Buy Your Product
Are you trying to build a community just because you’re afraid to sell?
Recently, a writer reached out to me with a plan to create a community of 1,00…
3 months, 1 week ago
Why Most Nigerian Startups Die Early & How to Launch Your Business in Just 7 Days
The harsh reality is that most Nigerian startups fail before they even launch. While the reasons are varied, there is one particular culprit I see ov…
3 months, 1 week ago
Sales Lessons from a Wuse 2 Underwear Vendor
Too many Nigerian entrepreneurs are waiting for that "perfect" customer who slides into the DM, asks for a price, and pays immediately without a sing…
3 months, 1 week ago
Turning Politeness into Profit
Have you ever finished a presentation in Lagos, Abuja, Kano, Jos, or anywhere else and heard the dreaded words: "We'll consider it"? It’s a common h…
3 months, 1 week ago
Why Nobody Cares About Your Company History (Yet)
Many Nigerian businesses kill their sales chances by talking too much about themselves. They start pitches with "Our history" or "Meet our founder," …
3 months, 1 week ago
AI as Your Partner: How to Start a Business with Just 50,000 Naira
In this talk, a business consultant shares practical advice for Nigerian entrepreneurs and anyone struggling with low income—like a widow living on 5…
3 months, 1 week ago
Customer Service: Your Secret Sales Weapon
In this podcast, the speaker explains why salespeople need to care about customer service to make more money. Instead of just chasing new sales, the …
3 months, 2 weeks ago
How to Spot High-Value Clients Without Being Rude
Selling is not about how well you "toast," pitch, or manufacture a presentation; it’s about the quality of the conversations you have and the questio…
3 months, 2 weeks ago
30 Pairs of Panties and Zero Responses: A Sales Horror Story
Are you wondering why your business is struggling to bring in revenue despite having a great product? The truth is, for many Nigerian businesses, the…
3 months, 2 weeks ago