Podcast Episodes
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The Role of Arbuscular Mycorrhizal Fungi with Paul Schreiner
Episode 177
Arbuscular Mycorrhizal Fungi, commonly abbreviated to AMF, coevolved with plants from 500 million to one billion years ago. Fossil evidence shows AMF…
3 years, 4 months ago
What's your Sustainable Story? | Marketing Tip Monday
Episode 176
It's here! The tool that you need to tell your Sustainable Story.
Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking f…
3 years, 4 months ago
How to Prepare for Invasive Pests in Your Vineyard
Episode 175
Vineyard farmers manage numerous pests but the invasive species can be some of the most troublesome. Kyle McAbee, President of McAbee Ag Consulting, …
3 years, 5 months ago
SIP Certified members give back | Marketing Tip Monday
Episode 174
We know our SIP Certified members are generous donors in the community. Last week, we shared the exciting news about the expansion of our Juan Nevare…
3 years, 5 months ago
Reduce Your Carbon Footprint with Lightweight Wine Bottles
Episode 173
Did you know that standard wine packaging, including the bottle and the process, is 42% of the wine's total carbon footprint? That statistic is exact…
3 years, 5 months ago
The most important "P"... | Marketing Tip Monday
Episode 172
Of the 3 Ps of Sustainability (People, Planet, and Prosperity), People is no doubt the most important one. Without the supporters, partners, and cher…
3 years, 5 months ago
How to Farm Wine Grapes for Climate Change
Episode 171
Amid extreme weather events, many grape growers ask themselves what they can do to adapt their vineyard for climate change. Chris Chen, Integrated Vi…
3 years, 6 months ago
Sustain Your Branding Efforts | Marketing Tip Monday
Episode 170
We hope that the previous Marketing Tips' strategies to build a strong brand and practices to maintain consumer trust have been helpful in planning o…
3 years, 6 months ago
Do You Need to Crop Thin Your Vineyard?
Episode 169
The study of whole vine physiology does not isolate one variable in grape growing. It looks at many factors at once including data collection in the …
3 years, 6 months ago
168: Do Consumers Trust Your Brand? | Marketing Tip Monday
Episode 168
We are exposed to an estimated 4,000 to 10,000 advertisements per day. Branding and advertising are crucial to the success of businesses, but the tru…
3 years, 6 months ago