Episode Details

Did you know that standard wine packaging, including the bottle and the process, is 42% of the wine's total carbon footprint? That statistic is exactly what inspires Erica Landin-Lofving, Chief Sustainability Officer at Vintage Wine Estates to explore alternative packaging. Lightweight bottling positively impacts the full circle sustainability of wine from saving money on glass and transportation to the quality of work for the people lifting cases to less wear and tear on equipment. Erica covers challenges and solutions related to all types of alternative packaging (wine in a bag, wine in a box tetra pak, lightweight glass) including choosing the best packaging for your brand, quality signaling, getting leadership to buy in, what changes will be most sustainable, and educating consumers.

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Craig Macmillan 0:00

My guest today is Erica Lofving. She is Chief Sustainability Officer with Vintage Wine Estates. And we're going to talk about sustainable wine packaging today. Welcome to the podcast. Erica.

Erica Landin-Lofving 0:09

Thank you happy to be here.

Craig Macmillan 0:10

You have done a lot of work on sustainable packaging. It's obviously an area that not only you're interested to, but there's a major component to the work that you do with with Vintage Wine Estate. How did you get into it? What is your interest? What kinds of things you've worked on recently?

Erica Landin-Lofving 0:24

Well, I first got into sustainable packaging, maybe six, seven years. Back when I was still living in Sweden, I'm Swedish. I was consulting for the Swedish wine monopolies, Systembolaget. They are poss