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Why Brands Certify Their Wines Sustainable | Marketing Tip Monday
Episode 158
Over the past two weeks, we've looked at studies showing that people everywhere have been making more sustainable purchases, and how they are doing t…
3 years, 9 months ago
Help Us Give the Gift of Higher Education
Episode 157
Vineyard Team's Juan Nevarez Memorial Scholarship provides multi-year, higher education investments in the children of vineyard and winery workers on…
3 years, 9 months ago
Is your wine being overlooked? | Marketing Tip Monday
Episode 156
Most wine shoppers purchase from retail outlets, whether online or in person. This means that the majority of your wine sales probably aren't coming …
3 years, 9 months ago
Sustainable Vineyard Management Across Different Climates
Episode 155
As a vineyard advisor across the United States, Fritz Westover, Viticulturist at Westover Vineyard Advising and host of the Virtual Viticulture Acade…
3 years, 10 months ago
Is Wine Certification Worth It? | Marketing Tip Monday
Episode 154
The number of winery businesses has grown, on average, 4.5% each year for the past five years, with over 7600 wineries currently operating in 2022. …
3 years, 10 months ago
The Role of Nematodes in Soil Health
Episode 153
Think most nematodes are parasitic? Actually, the majority are beneficial and can provide biological control for bacteria, fungi and other nematodes.…
3 years, 10 months ago
The Role of the Soil Microbiome in Soil Health
Episode 151
Soil is alive and we want a lot of life in the soil. According to Deborah Neher, Professor in the Department of Plant and Soil Science at the Univers…
3 years, 11 months ago
Tips to Train Your Staff from 3 SIP Certified Members | Marketing Tip Monday
Episode 152
With over 250 members in our SIP Certified program for sustainable winegrowing, it's no surprise that there are many tried and true methods for keepi…
3 years, 11 months ago
Fair Market Trade: Arbuscular Mycorrhizal Fungi and Grapevines
Episode 149
Arbuscular Mycorrhizal Fungi, known as AMF, has an interesting an important relationship with plants, grapevines included. AMF helps vines take up mi…
3 years, 11 months ago
Research Shows Soaring Demand for Sustainable | Marketing Tip Monday
Season 148
People today are growing increasingly environmentally conscious. WWF commissioned global research by Economist Intelligence Unit (EIU) in 2021 (An Ec…
3 years, 11 months ago