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Can your team talk about sustainability? | Marketing Tip Monday
Episode 150
Does your team understand what sustainable winegrowing is? Can they talk with your clientele about sustainability? We have made a great online course…
3 years, 11 months ago
Big Picture Economic Themes in Wine Production
Episode 147
There has been a big surge in wine consumption on a macro level in recent years. California production is down due to both the removal of acres and c…
4 years ago
Teach Your Tasting Room Team About Sustainability | Marketing Tip Monday
Episode 146
The warm summer months attract tourists and locals alike to the beautiful wineries and tasting rooms of popular winegrowing regions. With this predic…
4 years ago
New Class of Compounds Linked to Smoke Taint in Wines
Episode 145
As researchers were creating a training procedure to identify smoke tainted wines, they made a breakthrough discovery that links a class of sulfur-co…
4 years ago
Are you using the right message on social media? | Marketing Tip Monday
Episode 144
Your brand's website is an excellent hub for consumers to find your brand's core information, such as your address, hours of operation, menu, shop, h…
4 years ago
Can Barrier Sprays Protect Against Smoke Taint in Wine?
Episode 143
"When smoke impact in the vineyard is great enough to impact the fruit and causes inferior wine, then we start calling it smoke taint." explains Anit…
4 years, 1 month ago
Partner with an Influencer | Marketing Tip Monday
Episode 142
Have you worked with a social media influencer? While the concept of working with influencers may sound intimidating to some, we can assure you that …
4 years, 1 month ago
Financial Aid to Replant Red Blotch Infected Vines
Episode 141
Did you know that the Farm Service Agency offers financial assistance to remove and replant vines infected with Red Blotch? Jeff Sledd, County Execut…
4 years, 1 month ago
Does social media impact wine sales? | Marketing Tip Monday
Episode 140
Thach and Lease asked the managers of 375 United States wineries, "How much impact do you believe your social media efforts have on wine sales?" 87%…
4 years, 1 month ago
139: Vineyard Irrigation Scheduling
Episode 139
What is the most important factor in vineyard irrigation scheduling? Organization. Having defined company goals and someone in charge of holding the …
4 years, 2 months ago