Episode Details

Your brand's website is an excellent hub for consumers to find your brand's core information, such as your address, hours of operation, menu, shop, history, and awards. But what can you to do connect with your loyal supporters in their daily lives? Regularly post on social media, of course!

Welcome to Marketing Tip Monday with SIP Certified. We know customers are looking for wines labeled as sustainable. While our longer-form episodes help you learn about the latest science and research for the wine industry, these twice-monthly micro podcasts will help you share your dedication to sustainable winegrowing so you can show your customers that you share their values. Today we help you use choose the right message for the social media platform you are using.

There are various social media platforms and each is suitable for different types of content. To wrap up our Marketing Tips social media series, let's talk about a few different social media channels and how you can tailor your content to align with what users are looking for.

According to Statista 2022, in January of this year, this social media platform ranked #1 as the most popular based on monthly users - and understandably so! Facebook is known for fostering connections (and reconnections) with people and communities. Here are two features your wine brand can use to satisfy users' quest for connection:

The Events feature of Facebook offers users an easy way to find out what's happening in their community, or plan an itinerary for their next vacation. Your brand is truly missing out if you're not utilizing this feature for your events. In addition to providing important details, a Facebook Event page has a couple of features that hone in on our social nature: potential attendees can check out who else might be there by looking at the "Attending" list, and can use the "Go With Friends" feature to easily organize a posse of friends and family.

Bonus tips: tag your food and music/entertainment services, and post photos of the venue. These details will help individuals to paint a more complete picture of what to expect - it allows them to more easily place themselves in the scene.

Who else feels overwhelmed with their personal email inbox? The neverending stream of emails can incline many of us to quickly "trash" our way through our personal email inbox just to relieve the pressure. This means there's a chance your wine club emails aren't even being opened! Now, how often do you find yourself scrolling through Facebook to pass the time? While email newsletters certainly are useful for sending informative and promotional messages to your wine club, a Facebook Group made specifically for your dedicated members might yield more views. In addition to the latest wine club news, a Group also provides members a sense of community through the opportunity to post content of their own to the group page and interact with others who belong to the group.

Statista 2022 places Instagram as the #4 most popular social media platform. Many users seek content on Instagram to explore their hobbies and interests. Successful Instagram content has high visual appeal and meets our desires for either entertainment, information, or socialization (in case you missed it, check out these 5 social media marketing tips every wine brand needs to know). Here are five content ideas for your next Instagram post:

1. Share a behind-the-scenes look into what's going on at your site to help followers feel connected to your brand on a level that goes deeper than the grocery store shelf.
2. Use carousel posts to