Podcast Episodes
Back to Search36 - When and how to use an agency (or agencies), or outsource your entire marketing function
Episode 36
Especially when ramping up, software companies have a ‘need for speed’ and it is oftentimes best to contract with outside talent.
Today, in addition …
4 years, 1 month ago
35 - Getting started with SEO
Episode 35
Today Mike and Stijn discuss early stage B2B content marketing efforts, specifically how to tackle SEO (Search Engine Optimization).
They address how…
4 years, 2 months ago
34 - New verticals and your go-to-market
Episode 34
Today we’re addressing a question from a community member around the idea of expanding your beachhead, and what it means for your go-to-market. We di…
4 years, 3 months ago
33 - Why you should narrow your positioning
Episode 33
Mike and Stijn talk about why saying “no” can help you find early success.
Every large company started small. And most started by doing one thing real…
4 years, 4 months ago
32 - How to manage your team’s OKRs
Episode 32
OKRs are hands down the best goal tracking system we’ve found for SaaS.
In Episode 11, we discussed how to create them for your marketing team. Today…
4 years, 4 months ago
31 - T2D3: How some software startups scale, where many fail
Episode 31
Today we discuss Stijn’s new book, which he wrote alongside Mike, called T2D3. The book is a tactical and strategic playbook for how to go-to-market,…
4 years, 5 months ago
30 - Why you should invest in content early
Episode 30
Today we celebrate 30 episodes. We talk about founder made content, and how important it is to invest in content for your company early on (hint:very…
4 years, 6 months ago
29 - How to manage discounts and special terms with an Empowerment Matrix
Episode 29
Giving special terms to customers, such as discounts or payment plans, is a tried and true method of acquiring new business, maintaining and bolsteri…
4 years, 6 months ago
28 - How to manage and grow your SDR/BDR team
Episode 28
Today we discuss SDRs and BDRs in detail. In addition to explaining what they are and what the difference is, we do a deep dive into topics like who …
4 years, 6 months ago
27 - Should you ban slides for marketing reviews?
Episode 27
Today Stijn introduces a topic he is passionate about: slides in internal marketing reviews. He posits that not only do you not need them, but also t…
4 years, 7 months ago