Podcast Episodes
Back to Search16 - How do you verify your ICP and positioning?
Episode 16
In today's longer-than-usual episode, we talk about how account-based marketing can help test your go-to-market hypotheses. In episodes 14 and 15, we…
5 years, 1 month ago
15 - How do you position yourself within a niche?
Episode 15
To further nail down your niche, think of your positioning. Can you proclaim a unique value proposition you're confident only you can deliver on? If …
5 years, 3 months ago
14 - How big (or small) should your niche be?
Episode 14
Going after the promise of a large market is a common mistake. By defining your Ideal Customer Profile, you can focus down from the Total Addressable…
5 years, 3 months ago
13 - What to look for in your CMO (or marketing leader)
Episode 13
The best marketing leader marries both the art and science of marketing, the creative and the analytic. They also excel and demonstrate a proven trac…
5 years, 3 months ago
12 - Who should your first marketing hire be?
Episode 12
The answer is a good copywriter. But it doesn't stop there. There's five skill groups that need to be fulfilled.
It starts with the copywriter because…5 years, 3 months ago
11 - What OKRs should your marketing team use?
Episode 11
OKRs help you stay on track with your larger company objectives while also keeping an eye on the day-to-day things and doing the right kind of projec…
5 years, 3 months ago
10 - What role does brand play in your marketing?
Episode 10
Brand awareness can be divided into the following categories:
Brand recall: ensure that prospects you marketed to months prior will remember your bran…5 years, 4 months ago
9 - How to forecast revenue with CAC, ARPU and churn
Episode 9
Customer Acquisition Cost (CAC) can be calculated a few different ways based on the goal. For financial forecasting and valuation purposes, CAC as a …
5 years, 5 months ago
8 - What should you put on your first marketing dashboard?
Episode 8
You don’t need a sophisticated tech stack, you can start with a simple manual spreadsheet (like a bowler chart) then create automated dashboards as y…
5 years, 5 months ago
7 - How to run quick go to market experiments
Episode 7
Before you get to product-market fit, you need to test your go to market hypotheses. Here's a 5-step framework to help you execute quick GTM tests:
Pi…5 years, 5 months ago