Podcast Episodes
Back to Search26 - How to define and create your Ideal Customer Profile (ICP)
Episode 26
Today we get into the nitty gritty of Ideal Customer Profiles (ICPs). In episode 16 we talked about how to verify your ICP, but didn’t address the ba…
4 years, 7 months ago
25 - Pricing and packaging your SaaS offering (Part 2)
Episode 25
Continuation of episode 24. Today we continue the conversation from episode 24 on pricing and packaging. We begin with an examination of freemium vs.…
4 years, 7 months ago
24 - Pricing and packaging your SaaS offering (Part 1)
Episode 24
Pricing and packaging is one of the most important aspects of a SaaS business. Without calculated prices and packages that align with your customers,…
4 years, 7 months ago
23 - Product led growth vs. sales led growth
Episode 23
In today’s episode, Mike and Stijn discuss product led growth and sales led growth through an illustrative metaphor of hunting vs. gathering.
If huge…
4 years, 8 months ago
22 - How to get your most important piece of content
Episode 22
Strong testimonials are your important piece of content. A testimonial from a happy customer means a lot more than a list of product features coming …
4 years, 8 months ago
21 - How to report Marketing to the board of directors
Episode 21
Today we dive into the subtleties of board meetings, and offer a framework for how you should leverage them as a marketing leader, founder, or CEO.
W…
4 years, 9 months ago
20 - How much should you invest in Marketing?
Episode 20
How much money should a B2B SaaS company be spending on marketing?
The answer is “it depends”, but there are a few ways to get a solid calculation.
T…
4 years, 9 months ago
19 - What to expect from a B2B SaaS Marketing Agency
Episode 19
Today we get into the weeds of what working with marketing agencies should look like as a rapidly growing B2B SaaS company. We discuss the functions …
4 years, 9 months ago
18 - The biggest early-stage marketing mistakes to avoid (Part 2)
Episode 18
Part 2 of Ep. 17. Customer (or Contact) Relationship Managers (CRM) are an invaluable resource but can quickly turn into a complex and costly mess if…
4 years, 9 months ago
17 - The biggest early-stage marketing mistakes to avoid (Part 1)
Episode 17
In today's part 1 of 2 episode, we tackle 3 major marketing mistakes and bad practices that can often get you into trouble as a young B2B SaaS compan…
4 years, 10 months ago