Podcast Episodes
Back to Search46 - A simple framework for content creation
Episode 46
The content playbook that worked in the 2010s doesn’t work anymore. Things like keyword search volume, word count, and post date/time don’t have the …
2 years, 5 months ago
45 - How to diagnose product-market fit
Episode 45
The true definition of product-market fit is highly contested online. But one thing is clear from our experience: most founders think they’ve hit PMF…
2 years, 6 months ago
44 - The party is over
Episode 44
2022 and 2023 brought new pressure to the software industry that many mature industries have felt for a long time. Here’s our take on what happened a…
2 years, 6 months ago
43 - What to do when your numbers stall
Episode 43
Today we talk about what to do when your company is falling behind. What are the first things you should focus on? How do you prioritize your problem…
3 years, 4 months ago
42 - What research says about common SaaS startup missteps
Episode 42
Today we talk about our marketing audit. It’s a 15 category scorecard where we dig into the details of and assess our clients' full marketing and sal…
3 years, 8 months ago
41 - What should marketing contribute to revenue?
Episode 41
To make decisions about where and how you deploy and focus your teams, you need to answer the question: “where does our pipeline & revenue come from?…
3 years, 9 months ago
40 - When do you need a truly strategic marketing leader?
Episode 40
Today’s topic comes from a user question on the T2D3 office hours voting app.
“What should you look for in a new marketing leader? When should you bri…
3 years, 11 months ago
39 - When you should(n't) start channel partnerships
Episode 39
When and why should you or shouldn’t you partner with other companies?
We tackle the 3 biggest factors you should look to when making a decision abou…
4 years ago
38 - How to employ situational awareness as a go-to-market leader
Episode 38
In today’s episode, Stijn discusses situational awareness as it relates to your go-to-market strategy. In other words, understanding your business’ s…
4 years ago
37 - What demand generation channels should you start with?
Episode 37
Today we’re addressing a question from a member of our community about demand generation, and which channels to tackle first in your go-to-market.
Ou…
4 years, 1 month ago