Podcast Episodes
Back to Search56- A marketing team you can afford
Episode 56
The best B2B SaaS marketing teams are built, not bought.
For any software marketing leader, CEO or founder, a crucial part of your job is to teach th…
1 year, 8 months ago
55 - How to reduce "agency fatigue"
Episode 55
If you’ve tried outsourcing marketing for your B2B SaaS company, you know managing several agencies at one time can be more than a headache. It can m…
1 year, 9 months ago
54 - Standing up the ideal go to market team (live at SaaSOpen)
Episode 54
How do you stand up a marketing team fast? Where do you find the best marketing talent? How far and how fast should you expect these experts to go?
T…
1 year, 10 months ago
53 - Scaling smart with marketing spends from $10-100K/mo
Episode 53
In B2B SaaS, the expectations for a $10,000/mo marketing team are totally different from a $100,000/mo one.
As a Founder, CEO, COO or CMO, you need a…
1 year, 11 months ago
52 - Make your sales forecasts more predictable
Episode 52
Many sales forecasts are inaccurate. Let's make yours more predictable:
1. Ground your projections in actual data instead of feelings.
Many forecasts …
2 years, 1 month ago
51 - A simple problem solving framework
Episode 51
A simple 4-step approach to get your goals back on track:
Define the problem. Write it down—be specific. Make sure everyone agrees on the problem. Thi…2 years, 2 months ago
50 - Software without the subscription?
Episode 50
Jason Fried (37Signals) recently published an open challenge to the software subscription model—their stance is that customers should once again be a…
2 years, 2 months ago
49 - Google’s exposed search ranking system
Episode 49
Google has always guarded its search ranking factors. But thanks to the recent antitrust suit between the DOJ and Google, we now get a glimpse into t…
2 years, 3 months ago
48 - Presenting your 2024 plan to the board
Episode 48
Our best practices for presenting your marketing plan to the board of directors as companies are in the thick of 2024 planning.
General guidelines:
Fir…
2 years, 3 months ago
47 - Critical product marketing capabilities every team needs
Episode 47
Strong product marketing is crucial for early-stage software companies. But it’s also the most significant gap for many.
Whether it’s your first marke…
2 years, 4 months ago