Podcast Episodes
Back to SearchI Don't Need It... but I Really Want It: Marketing to Emotions
Season 3 Episode 15
The essence of "luxury" defies reason and instead pulls at an emotional connection. Jewelry is the quintessential luxury item -- does anyone actually…
4 years, 5 months ago
How Digital Marketing Has Changed in the Last 5 Years
Season 3 Episode 14
Digital Marketing is a compilation of techniques and tools focused on one thing: driving traffic to your business. The goal stays the same, but the t…
4 years, 6 months ago
What You Need To Know When Opening Your First Jewelry Store ft. The Hills Jewelry
Season 3 Episode 13
Most jewelry stores have been around for ten, if not a hundred, years. Amy Baird is an outlier, having opened The Hills Jewelry, in Worthington, OH, …
4 years, 6 months ago
From B to C: How to Convert Casual Browsers to Paying Customers
Season 3 Episode 12
Okay, so you've figured out how to get potential customers to your site -- but have you made the sale yet? Conversions take people through the market…
4 years, 6 months ago
How to Plan Your Next In-Store Event
Season 3 Episode 11
After a two-year hiatus, people are desperate for in-person shopping, and in-store events are making a come back in a big way! However, it's not enou…
4 years, 6 months ago
The State of Play for SEO in 2022
Season 3 Episode 10
SEO, or Search Engine Optimization, is one of the most important long-term investments you can make in your website. SEO's main goal is to get your w…
4 years, 7 months ago
Where to Go From Up
Season 3 Episode 9
It's taken many years of progress to get to e-commerce to the point it currently is at, and our guest this week, Dan Sirois, CPO & Co-Founder of Punc…
4 years, 7 months ago
Upping Your Off-Season: Grads, Dads, and Groomsmen ft. INOX Men's Jewelry
Season 3 Episode 8
One of our most popular guests of Season 2 is back! Sebastian Velasquez from INOX Men's Jewelry is here to explain how to capitalize on three major j…
4 years, 7 months ago
Styles and Accessories: Men's Fashion in 2022
Season 3 Episode 7
Harry Styles made headlines as the first man to grace the cover of Vogue magazine -- wearing a dress. Even before the controversial photoshoot, men's…
4 years, 7 months ago
Clienteling in 2022 ft. Clientbook
Season 3 Episode 6
The future of clienteling looks a lot different than it has in the past, and expectations have changed. The difference between a customer and a clien…
4 years, 8 months ago